Who We Are

Veloura Jewelry was created from my deep love for timeless beauty and effortless elegance. Pieces that don’t just elevate your style but seamlessly become a part of your everyday life. I believe that luxury should be both accessible and long lasting, which is why I founded Veloura: to offer quality, 18K gold filled jewelry designed for the modern woman who values both elegance and durability.

At Veloura, we believe in the perfect balance of luxury and durability. Unlike gold plated jewelry, which can fade quickly, our gold filled pieces are crafted with a thick layer of solid gold, pressure bonded to a base metal. This ensures that your jewelry is highly resistant to tarnishing, chipping, and fading, giving you lasting beauty that stands the test of time.

Each piece is carefully curated to complement your unique style, whether you’re layering delicate pieces for everyday elegance or making a bold statement. Veloura Jewelry is designed to shine with you, today and for years to come, with proper care. 

Thank you for being part of this incredible journey. I can't wait for you to discover the perfect piece that speaks to you. 

With love,
Reena, Founder of Veloura Jewelry

About Veloura Jewelry

At Veloura Jewelry, we curate pieces that are wearable, minimalist, and effortlessly elegant—designed for everyday life. Our collection is inspired by timeless designs, reinterpreted for the modern wardrobe, blending sophistication with versatility. 

Based in Toronto, we specialize in 18K gold filled and rhodium plated jewelry, we focus on quality, durability, and style. Each piece is thoughtfully curated to be tarnish resistant and long lasting, ensuring you can wear your favorites with confidence, day after day. 

Veloura Jewelry is for those who appreciate understated luxury pieces that complement your style without overpowering it. Whether you're layering delicate chains or embracing bold simplicity, our jewelry is designed to seamlessly fit into your everyday wardrobe.

 Discover the beauty of refined minimalism with Veloura Jewelry.

With love,
Reena, Founder of Veloura Jewelry

Why Choose Veloura Jewelry

  • LONG-LASTING

    With proper care, gold-filled jewelry can last for years without losing its shine.

  • HYPOALLERGENIC

    Ideal for sensitive skin, as it contains no harsh or irritating metals.

  • AFFORDABLE LUXURY

    Enjoy the look and feel of solid gold without the high price tag.